Differing objectives of a firm

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Profit maximization

This video provides a basic introduction to mergers and takeovers. It will distinguish between the two and clarify the differences.

Elasticities and their impact on revenue

This video discusses the various elasticities of demand can help a firm determine changes in revenue.

Survival

This video explores why a firm may pursue the business objective of survival.

Sales maximization

This video explores why a firm may pursue the business objective of sales maximization.

Sales revenue maximization

This video explores why a firm may pursue the business objective of sales revenue maximization.

Profit satisficing

This video explores why a firm may pursue the business objective of profit satisficing.

Ethical objectives

This video explores why a firm may have ethical objectives.

The principal agent problem

This video discusses the principal agent problem.

The prisoner’s dilemma and payoff matrix

This video explores the prisoner’s dilemma and how to analyze business decisions using a payoff matrix.

First, second and third degree price discrimination

This video explores why firms price discriminate.

Limit pricing

This video explores why a firm may adopt limit pricing as a pricing strategy..

Mutual interdependence

This video discusses why firms in oligopoly markets are mutually interdependent.

Comparison of the performance of firms

This video provides a basic overview of the performance of firms across market structures.

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