Science of Persuasion

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Jessica N.

University of Liverpool - BSc BSc Psychology

Head of Department for 12 years, also an Examiner for AQA. Very strong subject and exam knowledge

£60 / hour
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Details how 6 methods of persuasion can be used on others – Reciprocity, scarcity, authority, consistency, liking and consensus. Links between this can be made to consumer decision-making and advertising.

Back to: CIE Psychology and Consumer Behaviour

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