Describes the 5 stages of the consumer decision-making process: Problem need/recognition, information search, evaluation of alternatives, purchase decision and post-purchase behaviour.
The Consumer Buying Process: How Consumers Make Product Purchase Decisions
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Ria P.
University of Birmingham - MSc Cognitive Neuroimaging and Data Science
Experienced A-Level Psychology tutor, dedicated to helping students improve their confidence.
£35 / hour
- Graduate
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