Science of Persuasion

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Ria P.

University of Birmingham - MSc Cognitive Neuroimaging and Data Science

Experienced A-Level Psychology tutor, dedicated to helping students improve their confidence.

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Details how 6 methods of persuasion can be used on others – Reciprocity, scarcity, authority, consistency, liking and consensus. Links between this can be made to consumer decision-making and advertising.

Back to: CIE Psychology and Consumer Behaviour

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