Describes the 5 stages of the consumer decision-making process: Problem need/recognition, information search, evaluation of alternatives, purchase decision and post-purchase behaviour.
The Consumer Buying Process: How Consumers Make Product Purchase Decisions
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Jessica N.
University of Liverpool - BSc BSc Psychology
Head of Department for 12 years, also an Examiner for AQA. Very strong subject and exam knowledge
£60 / hour
- Qualified Teacher
- Examiner
- SEND
- Graduate
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