The Consumer Buying Process: How Consumers Make Product Purchase Decisions

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Tabitha N.

University of St Andrews - BCS Psychology

I have 5 years of tutoring experience and a first class Psychology degree from St Andrews University.

£55 / hour

    Describes the 5 stages of the consumer decision-making process: Problem need/recognition, information search, evaluation of alternatives, purchase decision and post-purchase behaviour.

    Back to: CIE Psychology and Consumer Behaviour

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