Describes the 5 stages of the consumer decision-making process: Problem need/recognition, information search, evaluation of alternatives, purchase decision and post-purchase behaviour.
The Consumer Buying Process: How Consumers Make Product Purchase Decisions
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Billie K.
Warwick University - MA RE
Understand & memorise content, maximise marks, organise revision, write strong essays. Oxbridge interview prep.
£60 / hour
- Qualified Teacher
- Graduate
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